A cautionary tale of why you should always check your TikTok Ads’ URL macros for typos

In this article we will look at an infamous URL macro typo that spread like wildfire and caused a lot of confusion among advertisers on TikTok Ads.Continue reading

A complete guide on how to use UTM parameters & URL macros to track your Facebook (Meta) Ads

In this guide you will learn everything there’s to know about UTM parameters & URL macros and how to use them to track your Facebook (Meta) ads’ performance.Continue reading

The most common mistakes in dynamic URL/UTM parameter setup on Facebook (Meta) Ads

This blog article outlines the most frequently occurring mistakes when it comes to setting up dynamic URL/UTM parameters on Facebook (Meta) Ads.Continue reading